8 best gaming ads of 2010

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Build Create fun and engaging games on the Facebook platform. Start building. Grow With over million gamers on Facebook and Instagram, you can grow faster by marketing to a global audience. Start growing. Monetize Increase your game's revenue by creating ad placements with Audience Network. Start monetizing. Success Story Space Ape Games The gaming startup used smart targeting and video ads to lower the cost of acquiring new players and boost installs globally.

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Read their story. Level up your gaming growth strategy Find the right Facebook marketing tools to crush your biggest business challenges. Lumosity is a different kind of gaming experience in that games are scientifically designed to boost user memory, information processing speed and more. Lumosity launched in and has grown to include over 50 million users. Part of their success attracting so many users is their commitment to showing users the research and science behind the games.

This gives the games credibility and builds customer trust in the product because the benefits are based on third-party data. Most of their ad spend is on desktop ads.

Even though Lumosity also has a mobile app, the idea is that users get the best results when they devote more attention to the games vs. Note: Lumosity only uses AppNexus to run ads on desktop as a way to target their specific audience. When Lumosity first launched, they thought that baby boomers would be their biggest market, but millennials have proven to be the heaviest users. So ads appear in places where millennials spend the most time online. In June, Lumosity added 37 new publishers to desktop and only two on mobile.

This is because their ads are served up as mini-games designed to entice leads to click and convert. There are multiple sections below this that guide leads to conversion. For example, there are sections on how the program works, the benefits of regular training and information about the science behind the tests — there are over 50 tests for users to play.

Since then PCH has become a billion-dollar enterprise. Part of that growth was to expand into the world of online gaming and gambling, which includes free online sweepstakes. PCH is similar to gambling and casino sites in that winning depends on how many people enter to win the jackpot. For example, anyone over 18 years old can take part in the sweepstakes, which means that PCH has a sizable audience to target.

This is why digital advertising helps PCH get in front of as many people as possible. With mobile phone users estimated to reach 4. Remember, PCH has a fairly large audience, and these networks combined help get their ads seen. More precisely, on over half a billion devices.

With their smartphones accounting for about 9. Since Xiaomi made this list and is also third in the Growth Index list, the future seems to be bright for this ad network.

SHAREit is a sharing app with over million monthly active users globally. By using the app, users share photos, music, and other files with other devices without having to be online.

Both of these rankings suggest that this ad network can deliver high-quality, valuable app users. In the previous Retention Index, this ad network appeared on the list for the first time ever. Mistplay is anything but a typical ad network. The app first started as a loyalty program for mobile gamers. Later on, it introduced chat, follow, and other social options within the app. Working together with game studios, Mistplay creates content and analyzes user behavior data to recommend users new games they might like.

The longer users play the recommended game, they get more loyalty units. After that, they award people with real-life gift cards in exchange for the collected units. Basically, people get rewarded just for playing games. Here is the list:. Unity Ads is generally well known for delivering quality mobile game players. When it comes to iOS gamers, the ad network had the most success in action, casual, puzzle, and hyper-casual games. Notably, most of these genres attract casual gamers.

Therefore, if you want to reach this group of players for your game, make sure to consider this ad network. As such, it makes it hard to measure retention, lifetime values and track user behavior. According to the company, in H1 , the ad network was still struggling to get through the transition phase.

The IAA Index tells us which game ad networks are best for acquiring users who engage with in-app ads. If we take all mobile game categories into consideration, the top ten ad networks for acquiring users who engage with ads on Android are:.

As you can see, Unity Ads is the 1 media source for acquiring users who monetize well with in-app ads. The ad network is driven by the first position in the hyper-casual category , the second spot in casual, and the third in the mid-core category.

When it comes to iOS users who engage with in-app ads, the top ten list is quite different from Android. Here, another ad network from the Gaming Triopoly leads the way — AppLovin. It is followed by two other gaming giants, Unity Ads and ironSource. Facebook is right behind them, but Google is far behind in the 8th position.

The IAP Index tells us about the ad networks that bring in players who are most likely to make in-app purchases. Here are the ad networks that made it to the top on Android:. As you can see, Google Ads has once again proven its ability to drive top-quality, paying users for mobile games. Here are the ad networks that were best for finding paying players on iOS:.

Despite the privacy changes, Facebook has remained the best platform at finding high-value users for gaming apps on iOS. This was mainly thanks to its results in the puzzle, RPG, simulation, and strategy genres. The thing is, unlike others, this ad network still has proper user attribution data.

Therefore, it has had a significant advantage in reaching high-value users. In this Performance Index, remarketing data is available for Android apps only. Facebook has always been known as THE ad network for retargeting, and this list keeps this claim alive. However, it is followed by Remerge that specializes in remarketing.

Will its specialization help this ad network reach the top in the next Index? The ranking of the fastest-growing mobile game ad networks is only available for Android users. This is because it would be pretty inaccurate to compare iOS rankings to the previous Index. The list applies to both gaming and non-gaming apps.

Adjoe was the fastest-growing ad network in H1 In , the world of mobile game advertising drastically changed. The ad networks needed to adapt to the situation, and some did this better than others. Overall, one of the keys to successful user acquisition is choosing the right ad network for your game.

Hopefully, this list helped you with this.